Don't Trust the Branch, Believe You Can Fly

Dr. Jardine is a recognized leader in the field of high-performance development, physical medicine and nutrition, with decades of experience working with some of the world’s top performers, teams and Olympians. Dr. Jardine started his career focusing on exercise science and how the body functions, and eventually received a doctorate in Chiropractic so that he could understand what happens when the body breaks down and how to fix it. He is currently the founder of Feeling Pretty Remarkable - Longevity, which offers unique insights, coaching, and access to The Longevity Gym to help people live a remarkable second half of their lives.

Episode Highlights

2:28 – Following your passion. “I've always had a love for the human body, optimization and performance. Everything in life for me is physical. Fortunately for me, I love problem solving and the great thing about the human body is it's a problem that will never be solved fully. It's kept me engaged for three decades. From that, I decided to go from an exercise physiology and athletic therapy background into chiropractic, so I could go a bit deeper into really what's going on. I worked as an event practitioner, worked with different pro athletes and teams for a long time, traveled around, and hopefully had an incredible impact. Along the way, I saw some gaps in the market where I decided to jump into the entrepreneurial trench warfare game and come up with a few companies. Over that almost 30-year time span now, I've either invested, built, or owned almost 29 different companies. I still keep my practice and see patients. I never once have lost the gratitude or appreciation for when somebody comes into my office, open and trusting enough for me to put my hands on them to help them in some way. I love that part. My newest endeavor is helping people live a remarkable second half of their lives with longevity fitness. It’s called FPR Longevity, and the FPR stands for feeling pretty remarkable. We're opening up a network of longevity gyms that really takes all the guesswork out of how people can build stronger, healthier bodies in less time with less chance of injury. We’re leveraging things like modern tech and data to help us accomplish those goals and I really see the success.”

5:16 – Scaling businesses alongside technology. “I think about scale dramatically different as I'm more mature and have gone through multiple businesses. When I was younger, like many entrepreneurs I come into contact with, I was talking about building this giant dream with a huge endeavor and exits and all of these different things before they even got an idea that's tangible. Now, I know the mountain I want to climb. I know where the peak is. I know more or less what the route is. I plan that out. If you want to successfully scale that mountain, you have to be very present in every single step you take. That's what I do now in the business. I focus on every next step. What's the next thing I have to do with this vision? How is it going to be tangible to the greater outcome? I don't talk about exits, even though I've exited companies successfully. I don't think about that in this new endeavor. I think about it in terms of what is the next person that I can have a positive impact and build a connection of trust with so that they will honor me with an exchange of value with interacting with my business? That's how I really think about it. In today's day and age, I also think about scalability differently because of new things like AI. I love new innovation and disruption. I have an authority defiance. In my businesses now, I think about it in what I would call somatic scalability. I want the physicality, the tangible, the things that can't be displaced by AI but rather enabled by it. You're going to find two categories with AI: tech enabled, where it's helped facilitate their business, deliver value and build that customer experience, and then tech disabled, where tech is going to disable your ability to deliver your value because the tech is going to do it for you. If you're not getting in and understanding the difference between those two, then you're going to be left in the dust. I think about it in terms of what can I do that's going to have an impact on people in the categories of physical and manual medicine. AI is not going to do my job when it comes to working on the human body, at least to the degree that I think I can do it. I know there are robot massage therapists now, and I think that's great too, but the whole process of physical touch and the intricacies is going to be a pretty steep lift for AI even. On the training side with our longevity gyms, we put together this state-of-the-art circuit using technology that… AI can't do your reps for you. It can't sweat for you. It can't build cardiorespiratory fitness. It can't build your strength. It can help you with programming, but you still got to go do the work. Those are the things that I'm focused on.”

16:10 – A gym for those that haven’t succeeded with exercising in the gym. “It's a gym, but our new model for growing this going forward will have a combination of chiropractic and the longevity gym training because our goal is again, in the physical way, help people live a remarkable second half of their life. The combination of chiropractic with exercises is really a one-two combo that is incredibly powerful. Part of the reason I wanted to go down this route is really more about legacy. A lot of my patients that have come to see me didn't really need me as much as they believe they did, if they just knew how to maintain the physical health of their bodies more. 25 years of fixing broken bodies and always being into exercise science and physiology has allowed me to put together this particular circuit. People can in, go through those six stations, and hit all four pillars of their physical capacity (strength, endurance, balance and stability, and mobility). They're getting a full workout. There's always a coach on staff, so it's a semi-private approach to training. It really is for that demographic that has never really succeeded with exercise or going to the gym. They feel marginalized. They feel left out. This is about people that maybe haven't even been in a gym for 30 years and they're scared about getting injured or breaking their bodies more. We're trying to serve them with both physical locations and digital programs.”

18:57 - Target clients. “It's probably ages 50+ when you start to have more of that mortality motivation kicking in. Your body's not really doing the things that you necessarily want to do or feeling the things you wanted to feel. That first 30 minutes waking up in the morning is sending some ripples of doubt as to whether or not your body's going to hold up forever. Our oldest client was 92, but we've also had professional athletes using our circuit because of the advanced nature of the equipment and how effective they get a workout. The main sweet spot for us is that second half of your life where you're looking for a way to build a foundation of fitness in the safest and quickest way possible with the least likelihood of injury.”

25:56 – Advice for the early entrepreneurs. “It's always important to keep in mind that these types of answers are just my perspective and experience that I've had as an entrepreneur. My answer today would be vastly different than what it was 10 or 20 years ago. Many of those lessons that I have learned are actually tattooed on my body and they are a constant reminder for me. I’ve never met an opportunity that I didn't love because it’s really a pathway that leads to success more often than not. One of them is really clarifying your objectives, objectifying your progress, and getting into that loop as far as knowing what is it that you want to succeed at. It's important to really be honest with yourself because, when you're younger, it's very easy to play another person's game based on comparison. In the clothing world, it’s the difference between fashion and style. With fashion, you have to change every season and always be on, whereas style is building something that can stand the test of time. It's something that you really inherently believe in. Have clarity around what you want to achieve, make sure you know it's a part of you, and determine if you're being successful by looking at the data. Leverage multipliers, find people that can do the things that you don't like to do, and always know what's going on.”

29:24 – The bird’s belief. “Early in my entrepreneurial career, I didn't like certain parts of my business. I relegated it to another person, and they totally screwed me. I came up with a new word to remind me to never do that again - negligate. I will never delegate with negligence again. I need to know enough about what's going on in the different parts of the business to be able to delegate it properly. That empowers me to use these multipliers that are the people into details. You can have that vision but have someone on your team asking about the individual steps to get there. Having the right people on your team and believing in yourself is so important to be able to leverage and scale anything. The bird doesn't land on the branch because it trusts the tree. The bird lands on the branch because it knows it can fly. That has given me such empowerment and belief to be able to tackle some of the biggest challenges that have led to the greatest successes in my life.”

31:05 – Looking down the road while staying present. “It's way easier for me to describe a day that's going to happen five years from now than to tell you about a day that actually happened five years ago. I've had to work at taking time to reflect on where I started and where I am. I've learned from great entrepreneurial leaders in the industry, like Dan Sullivan, but I always have that bigger vision. I know what I want to do with this gym rollout, where we're going to have five main locations. I know I need to find five or more great chiropractors to partner with. From there, we will probably do a franchise-based growth. I also know I have to make each one very successful before I move to the next. There's no point in us looking at franchise models right now when we're only opening our second location. From a bigger vision, my ambitions are really from 60 to 70, as far as years of age for me, I'm doing nothing other than hiking, biking and skiing everything that I can possibly get my body onto.”

Episode Resources

Kevin’s Email

Kevin’s LinkedIn