David Muntner is the visionary, leader, and founder of Renaissance Messaging. He fell into marketing because it is the one area of business that allows him to tap into his endless supply of curiosity. He has written marketing messaging for over a hundred top leaders and influencers in fields from law to witchcraft to science to finance to cryptocurrency. In 2020, he established his vision of forming a collective of curiosity-driven, Renaissance men and women to offer radically different and more effective marketing strategies based on truth and authenticity.
In this episode of TechTalk Podcast, Brad Cost, Dr. Jay Greenstein, and David Muntner
David's odd & unnatural journey into marketing!
Marketing tips & tricks for chiropractors to implement.
The purpose behind branding that most people overlook.
SHOW NOTES:
3:18 – Intro into the marketing industry. “My connection to marketing came in an odd, unnatural way. 15 years ago, I was promoting my band, and we had a Kickstarter campaign, which was just starting out at the time. We wanted to raise some money to work with this one producer who had worked with Prince and Modest Mouse. My band was really excited, and I ended up talking to everybody I knew to create this event in Buffalo, New York. We had hundreds and hundreds of people there. We had 13 bands, free food from vendors, and 40 different local businesses contribute to this event. I remember over-hearing a conversation of someone asking, “whoever put this event together is a really good marketer.” At the time, I didn’t really know what marketing was. I ended up learning about search engine optimization to figure out my place in the world. I was a writing major in college and eventually stumbled upon copywriting. I was mentored by two very amazing, accomplished copywriters that led me to create a course on copywriting called Evolved Expression. I ended up writing for hundreds of organizations, thought leaders, people in functional medicine and chiropractic. I’m on a journey of learning about and supporting businesses. When COVID happened, it was a turning point and I realized that, while I did love the writing itself, I was more connected to the business owners, so what would it look like if I just created a company? It started out as a copywriting company, and I brought on copywriters I had worked with in the past until I realized just having a good sales page is not nearly enough to help many businesses. I started to do a la carte with a design team, development team, media buying, ads, SEO and then realized branding strategy was an integral part. I've had all these pieces that were just brought on based on necessity. I liked the name Renaissance Messaging because it means rebirth. We want to create a Renaissance for every organization that we work with. It's my excuse to be a jack of all trades and master of some. I just love different companies of all sorts. The organizations we love the most are ones that actually help people with their health - that's where it's been an organic pivot of sorts with Renaissance Messaging.”
13:13 – Chiropractors in marketing. “The best thing you can have for a business is a really good product. I would say that most chiropractors actually have a good product and care about their patients, which leads to referrals. Today, yesterday, and tomorrow - your business will always run at least one channel through referrals. When it comes to room for growth for chiropractic marketing, you can never just delegate it with someone else completely. We live in a unique time with artificial intelligence. Who knows what the planet will look like a year from now? Marketing is always evolving. Once you're disconnected from the pulse, even if you delegate it to somebody else, you're most likely going to miss something as the business owner. Individuals want to see you engaging with patients, and the more personalized the connection, the more powerful it's going to be. Stay actively involved - don’t just let it go and think it's not your responsibility. Another common trend within chiropractors is not being able to position themselves appropriately to differentiate from any other chiropractors. You can poll your patients, bring on someone else to audit or all of the above. It would be very good to understand what you do and how you show up differently, then make sure that that becomes a story that you're telling regularly through marketing. Because as we know, your patients will come only when they really need to come. You want to continuously tell the story so that it will be ingrained in their head.”
28:43 – Branding & beyond! “Well, there's a common misconception behind a brand, which people think of it as a logo or colors. Having hired many branding specialists for my firm who have their own processes to uncover a brand, you realize that there's a lot of depth there. A brand is not a quick fix or something that will help you over the next week or month. Having a solid brand will raise the value of your company, organization, or practice such that it could be worth more when you sell it because you have established brand awareness. A brand is something you should think of as a garden or a tree that you're planting. It takes some time, but with consistency, everyone will think the same thing when they hear the name of your organization or practice, which raises the value of your brand. The biggest thing would be staying consistent in as many ways as possible. For a practice, identifying your values would be the first step because they become a framework for people to recognize when they see your logo or meet you. If you're consistent in your branding and representation, you will attract the right people that will understand your brand better.”
CONTACT DAVID
· The first 10 people to reach out with the subject line “TechTalk” will secure a strategy session with David about your brand and business!
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