AI in Chiropractic Practices: Blake Head on EHR Innovation & Patient Experience

Artificial intelligence is everywhere.

From automating administrative tasks to generating clinical documentation, AI is rapidly changing how healthcare operates.

But amid all the excitement, one question remains: How can technology actually make healthcare more human?

For Blake Head, Vice President of Product & Strategy at PracticeTek, the answer isn't about replacing providers with artificial intelligence.

It's about giving providers their time back.

On a recent episode of TechTalk, Blake joined hosts Dr. Jay Greenstein and Brad Cost to discuss the future of chiropractic technology, electronic health records, and why the next wave of innovation won't be measured by flashy features, but by better patient experiences.

The Best Software Is Built Inside the Practice

Before Blake ever led product strategy, he spent years working directly inside healthcare practices.

He wasn't simply observing workflows.

He was onboarding providers, converting data, training teams, and troubleshooting real-world problems as they happened.

That experience shaped everything that followed.

"I've probably spent 10,000-plus hours in provider practices... across 42 different medical specialties."

Those thousands of hours taught him something software developers often miss.

The biggest insights don't come from conference rooms.

They come from standing next to providers while they're caring for patients.

As Blake explained,

"You learn a thousand times more by being shoulder-to-shoulder when the rubber meets the road."

That philosophy continues to influence how ChiroTouch approaches innovation today.

Instead of building products based on assumptions, the company begins by understanding how providers actually work.

Every Practice Is Different, Just Not as Different as You Think

One of the most interesting ideas Blake shared was what he calls the 80/20 Rule of healthcare technology.

According to him,

"Eighty percent of what practices do across the board are the same... but that twenty percent is arguably the most important."

Every chiropractic office schedules appointments. Every provider documents visits. Every practice submits insurance claims.

Those core functions are remarkably similar.

What separates one practice from another is the remaining twenty percent.

It's the unique documentation style.

The patient communication. The treatment philosophy. The workflows that make a practice successful.

Unfortunately, many software platforms force providers into rigid systems that ignore those differences.

As Blake put it,

"Most EHRs really sort of force you to fit that square peg into the round hole."

Technology shouldn't erase what makes a practice unique... it should amplify it.

Stop Building Features. Start Building Outcomes

Healthcare software has traditionally been judged by the number of features it offers.

More buttons. More reports. More customization.

Blake believes that's the wrong approach.

Instead, he says ChiroTouch has fundamentally shifted its thinking.

"What kind of outcomes do our practices want?"

That simple question changes everything.

Instead of asking what feature to build next, the team asks questions like:

• Can we reduce documentation time?

• Can providers spend more time with patients?

• Can we decrease administrative work?

• Can we improve revenue cycle performance?

Technology becomes a tool. The outcome becomes the product.

AI Is Solving One of Healthcare's Biggest Problems

Documentation has long been one of healthcare's biggest frustrations.

Providers routinely spend evenings catching up on notes instead of spending time with family.

It's an issue nearly every clinician understands.

That's why ChiroTouch developed Rheo, an AI assistant that listens during patient visits and generates clinical documentation automatically.

The results have been dramatic.

"We've seen after-hours documentation time... reduced by 75%."

Even more surprising was what happened next.

Providers weren't simply saving time, they were seeing more patients.

"Providers that are using our Rheo solution have increased their patient volume by a third."

By eliminating hours of after-work documentation, providers gained something far more valuable than efficiency.

They gained capacity.

Better Conversations Create Better Care

One unexpected benefit of AI documentation wasn't technological.

It was personal.

Because providers no longer had to divide their attention between patients and keyboards, conversations naturally became more engaging.

Blake noticed providers speaking more openly about treatment plans, findings, and progress.

Patients weren't just being adjusted. They were being educated.

As he explained,

"Patients are hearing, 'You're really doing something here. I really have a problem that needs fixed.'"

Instead of technology becoming another distraction inside the exam room, it quietly worked in the background while providers focused entirely on patient care.

Ironically, smarter technology created a more human experience.

AI Doesn't End With Documentation

While AI scribes receive much of the attention today, Blake believes they're only the beginning.

He envisions artificial intelligence supporting nearly every stage of the patient journey.

That includes:

• Summarizing intake paperwork before the visit

• Automating appointment scheduling

• Assisting customer service

• Reviewing documentation for billing compliance

• Reducing insurance claim denials

• Improving revenue cycle management

One feature already in development uses AI to compare clinical notes with billing codes before claims are submitted, helping providers identify documentation gaps before insurance companies do.

Rather than reacting to denials weeks later, practices can catch potential issues immediately.

It's another example of technology preventing problems instead of simply responding to them.

Technology Should Feel Invisible

Perhaps Blake's biggest vision for healthcare technology is that patients shouldn't even notice it's there.

The best software doesn't interrupt care... it disappears into it.

Documentation happens naturally. Scheduling becomes effortless. Administrative work fades into the background. Providers remain fully present with the people sitting in front of them.

As Blake explained,

"How do we make that end-to-end process as automated and intelligent as humanly possible?"

That question extends far beyond chiropractic.

It's a challenge facing every corner of healthcare.

The Future Belongs to Practices That Embrace Innovation

Artificial intelligence won't replace chiropractors, it won't replace relationships, and it certainly won't replace clinical expertise.

What it can replace is wasted time.

It can reduce repetitive administrative work. It can eliminate unnecessary clicks. It can simplify documentation. And it can allow providers to spend more time doing what they entered healthcare to do in the first place: caring for patients.

As healthcare continues evolving, the practices that thrive won't necessarily be those with the newest technology.

They'll be the ones that use technology intentionally to create better experiences for providers, staff, and patients alike.

If Blake Head's vision becomes reality, the future of chiropractic won't simply be powered by AI.

It will be powered by more meaningful human connection.

How AI Is Transforming Chiropractic Practices: Blake Head on EHR Innovation, Patient Experience & Growth

Listen to the Full Conversation

To hear the full conversation with Blake Head and discover how thoughtful innovation is reshaping the chiropractic profession, check out this episode of the TechTalk Podcast here: Episode: How AI Is Transforming Chiropractic Practices: Blake Head on EHR Innovation, Patient Experience & Growth